AdBuster Precreation

Ad #1:

1.       This ad represents McDonald’s.

2.       The fast food at McDonald’s is being advertised.

3.       This adbuster shows the signature “M” of McDonald’s used as the ‘e’ in the text and uses the company’s colours. It is a form of mockery because of what the text says, which is “Eat fast, die young”.

4.       It is saying that if you eat McDonald’s fast food, you are likely to die young because of the awful things contained in their food.

5.       The target audience is younger people who eat fast food such as McDonald’s.

6.       Yes, this adbuster conveys a clear and successful message.

7.       I think that this ad could be improved by providing a more clear connection to McDonald’s, as right now the only connection is through the colours and the stylized ‘M’. Perhaps some sort of superimposed transparent Ronald McDonald figure would make the connection more clear.

Ad #2:

1.    This advertisement is representing a perfume/cologne company.

2.    It is advertising cologne.

3.    There is a picture of a man who is obsessing over his looks.

4.    The word “obsession” is shown at the top, implying that it is the name of the cologne. It is saying that our society puts too much emphasis on looks and people are obsessing over it.

5.    The target audience of this advertisement is men.

6.    The ad jam does convey a clear and successful message.

7.    The ad jam could maybe be improved by more clearly defining that they are advertising a perfume, as currently it is more of a guess.

Ad #3:

1.    This ad represents Nike.

2.    It is advertising for shoes.

3.    This ad has a picture of a girl who is running barefoot. She is holding on to a bundle, perhaps her belongings.

4.    This ad is more descriptive than the rest and talks about the awful conditions that the workers who make Nike shoes go through.

5.    The target audience is people who purchase Nike shoes.

6.    Yes, the ad jam conveys a clear and successful message.

7.    I think that this ad jam could be improved by shortening the description/words slightly, since some people might not bother to read all of the text and the ad would be passed over and ignored.

Ad #4:

1.    This ad represents milk companies.

2.    Milk is being advertised

3.    This ad has a photo of a malnourished boy holding a bowl. He clearly needs food.

4.    The text says “Got Milk?” and also comments on the hunger in the world and also the excess of food in some parts of the world. It is making the viewers question how much food they have and how much they waste.

5.    The target audience is people in first-world countries who have an excess of food.

6.    I think that this ad jam could be improved by somehow showing the excess of food that some people have as compared to the malnourished people in the world.